PR: Matthew Cordiner löst Georgie Bell als Global Malts Ambassador bei Bacardi ab

Ja, Bacardi macht auch Whisky, denn zum Konzern gehören Aberfeldy, Aultmore, Craigellachie, Royal Brackla und The Deveron. Bisher wurden die Whisky-Marken von Georgie Bell global vertreten. Georgie kümmert sich nun als Head of Advocacy um die Bacardi’s Incubation Brands. Matthew Cordiner ist neben der Craigellachie Distillery aufgewachsen und schon seit 12 Jahren in der Whisky Industrie.

Ich habe Matthew schon vor einiger Zeit kennengelernt. Wie sagt er selbst so schön: vermutlich der Global Brand Ambassador, der im ersten Jahr am wenigsten Auslandsreisen für seine Marken gemacht hat. Das macht er aber auch Online ganz gut und ich freue mich schon darauf, wenn er uns in Zukunft mal in Deutschland besucht.

Congratulations Matthew and Georgie to your new roles and all the best for the future!

Wenn Du Dich jetzt ein wenig umschauen willst:

(Pressemitteilung, Bacardi)


Hamilton, Bermuda, 13th April 2021 – Bacardi officially announces Matthew Cordiner as Global Malts Ambassador for its range of single malt Scotch whiskies: ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA®.

Matthew, a local to Speyside with over 12 years’ experience in the whisky industry, brings with him an abundance of industry knowledge. Starting his career with a summer job as a distillery tour-guide at Glenlivet, Matthew subsequently joined Chivas Brothers Graduate Programme and once he finished studying, spent the next three years travelling the globe as an Whisky Ambassador.

Having joined Bacardi back in 2018 as Dewar’s Aberfeldy Brand Home Ambassador, Matthew has stepped in to the role of Global Brand Ambassador, previously held by Georgie Bell. Matthew succeeds Georgie who’s post has evolved into Head of Advocacy for Bacardi’s Incubation Brands. In his new global role Matthew not only gets to represent ABERFELDY which was his ‘spiritual home’ for two years but also his real ‘home’ CRAIGELLACHIE, at a global level along with the other fantastic malts in the portfolio.

An expert in immersive whisky education, and a passionate storyteller, Matthew will have a crucial role in continuing the promotion of the single malts worldwide, with a focus on raising the profile of the brands in their key markets. As an integral part of the team, he will head up the malts in-market brand ambassadors, and help develop new concepts by tapping into current and future whisky trends. 

Setting out to engage with whisky drinkers around the world in these unpredictable times brings challenges and requires a new way of thinking, Matthew comments “Since taking on the role, I think I am officially the least ‘global’ Global Brand Ambassador in the history of the title! That said, I’m delighted to say I’ve probably spoken to more whisky enthusiasts around the world than most Global Brand Ambassadors do in their first year thanks to the virtual world we now live in.Ian Taylor, Global Brand Director for Bacardi’s Malts comments “Matthew brings with him a wealth of whisky knowledge and expertise, he’s already been a key player in the success of bringing the brands to life in his previous role and now he will play a fundamental part at a global level in enhancing each of the five malt’s reputation amongst whisky drinkers around the world.